About Us

Our whole team and our families

The Mogollon Rim in the distance

Back to Basics is a local family owned health food and treasure store located in the heart of Arizona. Our little town of Payson sits in the largest stand of ponderosa pine in the world, nestled in the forested mountains below the Mogollon Rim, an escarpment that runs across the middle of Arizona from east to west, rising to an elevation between 7000 and 8000 feet. We call this area Rim Country. Our small mountain town of Payson is about 5000 ft. elevation. 


At our little country store we carry organic, vegan, diabetic friendly, hard to find foods. If we don’t have it in stock we are more than happy to special order it.

We carry local Honey, Eggs, Grassfed Meat, Bulk Herbs, Spices, Teas, Vitamins, Nutritional Supplements as well as Personal Care and Home Products.

Monday thru Saturday from 9:00 a.m. to 5:30 p.m. (9:00 AM - 2:00 PM on the first Sunday of every month) our local farm stand provides fresh eggs, home-canned vegetables, fruits, pies and baked goods.

We are your local shop for bulk herbs, spices and teas, vitamins and nutritional supplements as well as personal care and home products that are good for you.  We also offer made-to-order smoothies whipped up from organic fruits and juices, iced coffee and teas.


We also carry products to relax your soul such as Himilayan salt rocks and lamps, essential oils, locally made incense, bath bombs,  homemade soaps and unique arts. You can even find locally crafted hiking sticks. Most of all, we have an knowledgeable staff ready to help you the moment you walk through our door.

Meet the Families

From Christina and Brandon (owners):

Before purchasing Back To Basics our family was involved in many community organizations. We were fundraising through the Moose Lodge in Star Valley and ran fundraisers for Neveah the heart baby, Deb ***** breast cancer, a local firefighter from the Hellsgate Fire Dept. and more. Christina was also involved at the local elementary school in various ways.

With the joy of having the wonderful children of our own we became foster parents for a year to 3 additional amazing siblings. In 2014 we adopted the youngest child, Angela. We continue to be involved in the community by donating to fundraisers and 501c3 organizations.  


Back to Basics has been a unique bright spot in Payson for many years. We were friends with Steven and Emily Cole, the previous owners of Back to Basics.  When they decided to move on in their lives we gathered family and friends around us as we embarked on our new adventure. Brandon had recently had back surgery and these products have greatly helped in diminishing the pain.  Christiana and others of our family and team have found astounding results from natural products for treating their health issues as well and can attest to the natural goodness and effectiveness of the many products we carry. We are excited to continue to add new products as they become available.


Meet the Staff:


Nikki: also known as Krista, is the youngest of five siblings including Christina and Crystal. She is mother to one child and has two step children. This gal is "the boss" with past managerial experience and keeps our store running in tip top shape. 


Crystal: The oldest of 5 siblings. She is an accomplished domestic engineer and for the past 20 year has trained up and educated her 6 children. Crystal is our amazing top sales person. 


Janice: The MOM of the store, is the mom of Brandon's childhood friend.  She worked at this store for the former owners we are privelaged to have her as our amazing go-to person for understanding and knowledge of all of our products. She's the "mom" of the store.

Andrea: Andrea has been part of the Back to Basics team for the last 5 years and was an asset to the former owners when we took over. Andrea is amazing and helped us find our grounding on how things where being ran.  She's Nikki's right-hand gal.

Jason: Our High Tech professional has a background in Electronics and as an Audio Visual Technician. He keeps our little store safe and sound with his technical capabilities and mechanical skills. Building and repair is just a start to describe his many crafty capabilities. He's an all-around handyman with passion and talent in a great variety of ways. 


We work with many local venders. Much of our jewelry is made locally as well as our soaps and gifts. We also work with Toad's Farm from our local community of Tonto Basin who sets up shop under a tent in front of the store Wednesday through Saturday.


We work with local business and companies for many of our supplies here such as website, labels, punch cards, window art design.  Our windows are done by a local high school artist.